About us

Built so AI can work on your site — without the fear.

WP Duty is an AI operator for WordPress. We started it because every AI tool we tried could suggest things, but the moment one acted on a live site, you were one bad edit away from a problem. So we made undo the default.

WP Duty is an agentic AI assistant for WordPress, built on a single principle: AI should never make a change you can't take back. It executes real tasks across content, WooCommerce, SEO, design and maintenance — and snapshots every change so anything can be undone in one click.
Why we built it

The problem wasn't capability. It was trust.

By 2026, AI could clearly do the work in WordPress — update plugins, rewrite content, change prices, build pages. What it couldn't do was earn the confidence to let it, because a single mistake on a live site is expensive and, with most tools, irreversible.

We took the opposite approach. Instead of asking you to trust the AI, we made every action reversible: prior state is captured before each change, so a wrong move is one click from undone. That one decision changes everything — it's what turns “I'm nervous about AI touching my site” into “let it try.” Then we built the things people running many sites actually need on top: fleet actions, scheduled routines, and white-label client reports.

What we believe

Four principles we won't bend on.

Reversible by default

If AI can't undo it, it shouldn't do it unattended. Every change is snapshotted before it runs.

Your site stays yours

The agent and its keys live in our cloud, never on your WordPress install. You set the scopes; you hold the leash.

Built for the many

Most tools manage one site. We designed for people who run dozens — agencies, freelancers, operators.

Honest by habit

We compare ourselves fairly to alternatives, price transparently, and say what we don't do yet.

Who it's for

Made for people who run WordPress all day.

WP Duty is for agencies managing client portfolios, freelancers juggling a handful of sites, and store owners who'd rather describe a task than click through wp-admin. If you maintain WordPress for a living, it's built for you — explore what it does on the features and agencies pages.

Let AI do the WordPress busywork.

Describe the task, approve the diff, undo anytime. Free to start.

Start free